I don’t just market tourism. I live it.

I work with tourism operators and consumer brands across New Zealand to build marketing that's grounded in strategy, driven by real insight, and built to perform over time. Not just content. A clear direction for how your business grows.

With nearly a decade of experience across digital marketing, I combine that experience with AI-assisted workflows and data-driven strategy to give clients a genuine edge. Not just more content, but smarter marketing.

And because I travel New Zealand full-time, I understand your customers better than most agencies ever will.

Most businesses don't have a content problem. They have a clarity problem.

Trusted by businesses across New Zealand.

New Zealand holiday park Parklands Motor Lodge in Turangi, a Driftwood Digital client.
Havelock North Holiday Park is a brand new campsite in Hawke's Bay, New Zealand. A Driftwood Digital client.
A commercial cleaning services provider in Christchurch, a Driftwood Digital client.
Annual Spiritual Festival hosted in the North Island and South Island of New ZealandYoga Day event, a Driftwood Digital client.
Annual New Zealand Yoga Day event, a Driftwood Digital client.
Annual spiritual New Year's Eve Festival, a Driftwood Digital client.

“From pushing ticket sales for annual music festivals to building visibility for brand new holiday parks, every project starts with strategy, not guesswork.”

Francois Thorne, Driftwood Digital

How I Work

Step 3: Execute

Step 4: Learn, Adjust

You’ll know what’s working, what isn’t, and where to adjust, so your marketing keeps improving over time instead of staying stuck or falling off.

Your marketing will feel consistent, aligned, and purposeful, with content and campaigns that reflect how people actually discover, choose, and engage with your business.

No lock-in contracts. Month-to-month, always. Packages from $300/month.

Let's Work Together
A bag of 'Animals Like Us' New Zealand Grass-Fed Lamb dog food on a concrete picnic table outdoors, with a French Bulldog sitting next to it, overlooking a lake and mountains in the background under a blue sky.
A parked camper trailer on a concrete pad near dunes with tall grass, overlooking a beach with trees in the background and a blue sky overhead.

Products

Holiday Parks

Getting a product to market is one thing. Building consistent demand is another.

Whether you’re launching something new or scaling what’s already working, it comes down to how people see it, understand it, and connect with it. I help shape that through clear positioning, smart channel selection, and a strategy that turns attention into repeat customers.

Most campgrounds are invisible online, not because they lack something to offer, but because they haven't built a strategy around how modern travellers actually discover and decide.

I help you identify who your audience is, what's driving their decisions, and how to position your property so it stands out before they've even read a review.

Attractions

Transport

Experiences often make the mistake of marketing the activity instead of the outcome. The kayak tour isn't the product. The story someone tells when they get home is.

I help you reframe how you position your offering, so your marketing speaks to what people are really looking for and gives them a reason to choose you over every other option.

In a crowded market, transport operators often compete on price because they haven't found a way to differentiate on anything else.

I help you identify your positioning edge, understand who your most valuable customers are, and build a strategy that makes your brand the obvious choice before price even enters the conversation.

Step 2: Set Direction

Step 1: Diagnose

You’ll have a clear, focused plan built around your audience, your offer, and where you need to show up, so every decision has purpose and everything starts working together.

You’ll understand exactly where your visibility is dropping, what’s holding your growth back, and where the real opportunities are, so you can stop guessing and start focusing on what actually matters.

A dog on the deck of a blue ferryboat looking out over the harbor with boats and green hills in the background. The deck has white paw print markings.
A large, historic mansion with a stone facade, multiple windows, and ornate details. In front, there are a few people standing on the steps, palm trees, and a fountain. The foreground has a grassy area with a dog on a leash facing the house.

Whether you need additional support or a full strategy, we’ll find the right approach.